Writing Machine

Writing Machine provides leading-edge marketing, design, writing and training services to some of the world’s largest companies, as well as many smaller ones.

Paul Ayling, Managing Director of Writing Machine, says that the continued success of the companies in the group reflects their stated policy of complementing in-house marketing expertise with managerial and financial expertise from Julian Sheppard.

“We have always been proud of our professional expertise. We genuinely feel that the quality of service we deliver to our clients is as good as you can get anywhere.

“But everybody is better at some things than others. Like many owner-managers, my entrepreneurial aspirations have often been greater than my business skills or experience. Issues such as managing cash flow, devising billing rates and creating incentive schemes remain necessary chores rather than engaging pastimes. Fortunately, however, I have fully appreciated their extreme importance and, invariably, been able to address them by turning to Julian.

“Over time, Writing Machine has had to constantly adapt to a commercial world in a continuous state of flux. Today the need to use the strategic and operational services provided by Julian is as great as ever. That is Julian and his team are regarded by all here as a virtual, yet extremely important, part of our company.”