What is the right price?

John Ruskin, the 19th century author, architect and economist had the right idea about billing.

“It’s unwise to pay too much, but it’s worse to pay too little”, he said.

“When you pay too much, you lose a little money. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the things it was bought to do. The common law of business balance prohibits paying a little and getting a lot – it can’t be done. If you deal with the lowest bidder, it is as well to add something for the risk you run. And if you do that you will have enough to pay for something better.”

I think that says it all.

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